It just came at a time when people were ready to say, “Yeah, this movie can be our poster boy.”
He is not a poster boy for karmic justice and I am not alone when I say I am weary of this man.
Evidently, Gibson CEO Henry Juszkiewicz in short order made himself into a poster boy for fettered capitalism.
Someone given prominence in a certain cause: The Bible-thumpers portray Col. North as the poster boy for the religious right/ Mary Matalin, for all her new visibility as a GOP poster girl, is actually a moderate/ Marky Mark became the poster child of the baby teens, smiling with sweet innocence in his Calvin Klein underwear from billboards around the country
[1980s+; fr the appealing children appearing on posters in the 1930s and following, soliciting money for various disease-fighting organizations]