press agentry

press-a·gent·ry

[pres-ey-juhn-tree]
noun
1.
the vocation or responsibilities of a press agent.
2.
publicity produced by a press agent's work or skill, especially in making a person or thing seem more desirable, admirable, or successful.

Origin:
1910–15; press agent + -ry

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Based on the Random House Dictionary, © Random House, Inc. 2013.
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Press agentry is always a great word to know.
So is quincunx. Does it mean:
an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle.
a fool or simpleton; ninny.
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