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press-agentry

[pres-ey-juh n-tree] /ˈprɛsˌeɪ dʒən tri/
noun
1.
the vocation or responsibilities of a press agent.
2.
publicity produced by a press agent's work or skill, especially in making a person or thing seem more desirable, admirable, or successful.
Origin
1910-1915
1910-15; press agent + -ry
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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