press kit

press kit

noun
a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference.

Origin:
1965–70

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World English Dictionary
press kit
 
n
a set of documents, usually containing useful facts and figures, given to journalists by a company prior to a product release, news conference, etc

Collins English Dictionary - Complete & Unabridged 10th Edition
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