press kit

a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference.

1965–70 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
press kit
a set of documents, usually containing useful facts and figures, given to journalists by a company prior to a product release, news conference, etc

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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