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price point

the price for which something is sold on the retail market, especially in relation to a range of competitive prices:
We can't go below the $100 price point for this printer. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for price point
  • Asphalt composition shingles are a popular choice because of their low price point and long life.
  • That's its nature, but at that price point you'd think the hood could stow.
  • At this price point, it should have been bigger and therefore much less noticeable as something different ie a weapon carrier.
  • Newer, larger television with more features constantly replace the older models and almost always at a lower starting price point.
  • And it disappoints at a high price point: insult upon injury.
  • The price point can even go lower apparently, though no number was divulged.
  • My success in business was a low price point and many more sales.
  • At that price point you're better off upping the ante and going with a scooter.
  • Focused as an ebook reader, this device makes sense at the price point they have here.
  • It's at about the same price point as a vacuum cleaner.

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