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price out of the market

Charge so much for a product or service that no one will buy it, as in Asking $10 each for those old records is pricing yourself out of the market. [ First half of 1900s ]
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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