price point

noun
the price for which something is sold on the retail market, especially in relation to a range of competitive prices: We can't go below the $100 price point for this printer.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
Asphalt composition shingles are a popular choice because of their low price
  point and long life.
That's its nature, but at that price point you'd think the hood could stow.
At this price point, it should have been bigger and therefore much less
  noticeable as something different ie a weapon carrier.
Newer, larger television with more features constantly replace the older models
  and almost always at a lower starting price point.
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