price war

intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.

1925–30 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
price war
a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Example sentences
Dealer lots are clogged with inventory, and a price war seems to be taking off.
The history books imply that the collapse was caused by technical drawbacks and
  a price war.
And in an almost static market in which the share of imported wines is growing,
  a price war looks only too likely.
Managers from all three ports mutter darkly about an impending price war.
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