prime-time

prime time

noun Radio and Television.
the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.

Origin:
1955–60

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
prime time
 
n
1.  the peak viewing time on television, for which advertising rates are the highest
 
adj
2.  occurring during or designed for prime time: a primetime drama

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