private placement

noun Finance.
a sale of an issue of securities by the issuing company directly to a limited number of investors, often only one or two large institutional investors, such as a bank or an insurance company (opposed to public offering ): required to be cleared but not registered with the Securities and Exchange Commission.
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Example sentences
The sale will probably be done through a private placement with big investors.
Engagement letters for a private placement with trailing registration rights.
In essence, the private placement variable annuity contract has three layers to
  its structure.
Most private placement offerings are highly speculative.
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