private brand

noun
a product marketed under a private label.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
The company ia engaged in the compounding and packaging of chemical products,
  primarily detergents under private brand names.
Private brand labels are those bearing the name and address of a distributor in
  lieu of the manufacturer.
Private brand papers will not be considered equal to mill brand papers.
These companies tend to market under their own private brand, but may also be
  involved as branded jobbers.
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