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private brand

noun
1.
a product marketed under a private label.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for private brand
  • The company ia engaged in the compounding and packaging of chemical products, primarily detergents under private brand names.
  • private brand labels are those bearing the name and address of a distributor in lieu of the manufacturer.
  • private brand papers will not be considered equal to mill brand papers.
  • These companies tend to market under their own private brand, but may also be involved as branded jobbers.
  • The order would be prohibited from any advertising using private brand names.

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