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private label

noun
1.
the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for private label
  • We have seven different private label ranches that sell for niche markets.
  • private label products generally are marketed at a reduced price from their branded counterparts.
  • All product names used by the private label marketer.
  • Several commenters requested an exemption for all private label cards and quasi-private label cards.
  • We have products suitable for branded grocery retail, food service, private label and co-packing.
  • private label butter is generally sold at a lower cost than brand name butter.

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Word Value for private

12
14
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