private label

noun
the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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We have seven different private label ranches that sell for niche markets.
Private label products generally are marketed at a reduced price from their
  branded counterparts.
All product names used by the private label marketer.
Several commenters requested an exemption for all private label cards and
  quasi-private label cards.
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