Problem Child
One of the four categories (quadrants) in the BCG growth-share matrix that represents the division within a company that has a small market share within a rapidly expanding industry.
Investopedia Commentary
A problem child or question mark requires investment capital in order to expand and grow. However, uncertainty exists in this department's profitability because success is not guaranteed.
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See also: BCG Growth-Share Matrix, Cash Cow, Dog, Loss Leader, Porter's 5 Forces, Star