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product line

all of the products carried by a manufacturer, wholesaler, or retailer.
a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.
1965-70 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for product line
  • Each is a leader in a narrow, highly engineered product line.
  • Pharmaceutical companies with a strong product line often don't understand that their position in the market is inherently weak.
  • The industry is limited to department store retailers offering a diversified product line.
  • Imagine an online video with an icon that allows you to pull up information about the shampoo product line.
  • In the consumer world, they could present pictures of the product line they're dealing with.
  • The individual items included in these indexes are weighted by the establishment's revenue for the product line.
  • Listings include a company's complete product line under all applicable categories.
  • Vendors are required to supply a complete product line.
  • Further details and announcement of sets will be announced in the near future at a special site for the product line.
  • The first iPod was an object of techno-lust, and the product line's design has only become more enchanting.
British Dictionary definitions for product line

product line

(marketing) a group of related products marketed by the same company
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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