product line

all of the products carried by a manufacturer, wholesaler, or retailer.
a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

1965–70 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To product line
World English Dictionary
product line
marketing a group of related products marketed by the same company

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source
Example sentences
Each is a leader in a narrow, highly engineered product line.
Pharmaceutical companies with a strong product line often don't understand that
  their position in the market is inherently weak.
The industry is limited to department store retailers offering a diversified
  product line.
Imagine an online video with an icon that allows you to pull up information
  about the shampoo product line.
Copyright © 2014, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature