product line

noun
1.
all of the products carried by a manufacturer, wholesaler, or retailer.
2.
a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

Origin:
1965–70

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
product line
 
n
marketing a group of related products marketed by the same company

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
Each is a leader in a narrow, highly engineered product line.
Pharmaceutical companies with a strong product line often don't understand that
  their position in the market is inherently weak.
The industry is limited to department store retailers offering a diversified
  product line.
Imagine an online video with an icon that allows you to pull up information
  about the shampoo product line.
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