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product placement

noun
1.
the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for product placement
noun

the appearance of a product or service in a broadcast program or movie, paid for by the manufacturer to gain exposure for the product or service

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