product placement

World English Dictionary
product placement
 
n
the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

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Dictionary.com's 21st Century Lexicon
Main Entry:  product placement
Part of Speech:  n
Definition:  the appearance of a product or service in a broadcast program or movie, paid for by the manufacturer to gain exposure for the product or service
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