promo

[proh-moh] Informal.
noun, plural promos.
1.
promotion ( def 5 ).
adjective
2.
of, pertaining to, or involving the promotion of a product, event, etc.; promotional.
verb (used with object), promoed, promoing.
3.
to promote ( def 5 ).

Origin:
1960–65; by shortening; cf. -o

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World English Dictionary
promo (ˈprəʊməʊ)
 
n , pl -mos
a.  informal something that is used to promote a product, esp a videotape film used to promote a pop record
 b.  (as modifier): a promo video
 
[C20: shortened from promotion]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

promo
1962, shortening of promotion "advertising, publicity" (see promotion).
Online Etymology Dictionary, © 2010 Douglas Harper
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American Heritage
Abbreviations & Acronyms
promo
promotional announcement
The American Heritage® Abbreviations Dictionary, Third Edition
Copyright © 2005 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Example sentences
The initial ratings came from people expecting non-stop action, based on the promo featuring a horrific train crash.
The only way to get the maximum number of points possible from this promo is to check back each week.
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