proprietary name

World English Dictionary
proprietary name
 
n
a name that is a trademark

Collins English Dictionary - Complete & Unabridged 10th Edition
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Dictionary.com's 21st Century Lexicon
Main Entry:  proprietary name
Part of Speech:  n
Definition:  the registered and trademarked name of a product or service which is not usable by others without permission; the exclusive name of a trademarked product or service
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American Heritage
Medical Dictionary

proprietary name n.
The patented brand name or trademark under which a manufacturer markets a product.

The American Heritage® Stedman's Medical Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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