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proprietary name

noun
1.
a name that is a trademark
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for proprietary name
noun

the registered and trademarked name of a product or service which is not usable by others without permission; the exclusive name of a trademarked product or service

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proprietary name in Medicine

proprietary name n.
The patented brand name or trademark under which a manufacturer markets a product.

The American Heritage® Stedman's Medical Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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