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psychographics

[sahy-kuh-graf-iks] /ˌsaɪ kəˈgræf ɪks/
noun, (used with a singular verb)
1.
the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
Origin
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for psycho graphics's

psychographics

/ˌsaɪkəʊˈɡræfɪks/
plural noun
1.
(functioning as sing) the study and grouping of people according to their attitudes and tastes, esp for market research
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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