psycho graphics's

psy·cho·graph·ics

[sahy-kuh-graf-iks]
noun ( used with a singular verb )
the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
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psychographics (ˌsaɪkəʊˈɡræfɪks) [Click for IPA pronunciation guide]
 
pl n
(functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research

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Psycho graphics's is always a great word to know.
So is slumgullion. Does it mean:
an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle.
a stew of meat, vegetables, potatoes, etc.
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