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[sahy-kuh-graf-iks] /ˌsaɪ kəˈgræf ɪks/
noun, (used with a singular verb)
the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
Origin of psychographics Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for psychographics
  • psychographics involves studies of consumers based on social and psychological characteristics.
  • Include demographics and psychographics in your description.
  • Consumer variables are mostly demographics and psychographics, but also include anatomy, physiology and genetics.
British Dictionary definitions for psychographics


plural noun
(functioning as sing) the study and grouping of people according to their attitudes and tastes, esp for market research
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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