psychographics

[ sahy-kuh-graf-iks ]

noun(used with a singular verb)
  1. the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.

Origin of psychographics

1

Words Nearby psychographics

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British Dictionary definitions for psychographics

psychographics

/ (ˌsaɪkəʊˈɡræfɪks) /


pl n
  1. (functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research

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