psychological moment

noun
the proper or critical time for achieving a desired result: She found the right psychological moment to make her request.

Origin:
1870–75

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World English Dictionary
psychological moment
 
n
the most appropriate time for producing a desired effect: he proposed to her at the psychological moment

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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American Heritage
Medical Dictionary

psychological moment n.
The time at which the mental state of a person is most likely to produce a desired response.

The American Heritage® Stedman's Medical Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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Example sentences
They figure out the psychological moment when someone wants to pay and then design the best experiences around that.
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