public relations

the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.
the art, technique, or profession of promoting such goodwill.

1800–10 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
public relations
1.  a.  the practice of creating, promoting, or maintaining goodwill and a favourable image among the public towards an institution, public body, etc
 b.  the methods and techniques employed
 c.  (as modifier): the public relations industry
2.  the condition of the relationship between an organization and the public
3.  the professional staff employed to create, promote, or maintain a favourable relationship between an organization and the public

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
The awkward squad tends to despise conventional diplomacy and public relations,
  and is therefore bad at them.
Such measures make good financial sense and good public relations.
Call it diplomacy, public relations or simple good manners: lying is one of the
  things that makes the world go round.
Pictures from space telescopes and missions to the planets are good for public
  relations as well as good for research.
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