an event staged to get public attention or for marketing purposes
A publicity stunt is a planned event designed to attract media attention to the promoters, the perpetrators, or their cause.
A publicity stunt for Paramount became the basis of landmark U.S. law.
Throughout the Herman Cain campaign, many people have wondered if it was all just a publicity stunt that got out of control.
Mahesh Bhatt, an Indian director, warned that the disappearance could amount to a publicity stunt.