| a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter. |
| Main Entry: | puff piece |
| Part of Speech: | n |
| Definition: | an article or report in the media that is based on exaggerated praise to promote a person, entity, or event |
puff piece
An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for "exaggerated praise" dates from about 1600; piece was added in the mid-1900s.