re position Unabridged


2 [ree-puh-zish-uhn]
verb (used with object)
to put in a new or different position; shift: to reposition the artwork on the advertising layout.
to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market: to reposition a diet drink to appeal to teenagers.
Medicine/Medical, Surgery. to place (an organ or bone) in its original position.

1855–60; re- + position (v.)

repositionable, adjective Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
reposition (ˌriːpəˈzɪʃən)
1.  the act or process of depositing or storing
2.  surgery the return of a broken or displaced organ, or part to its normal site
3.  archaic the reinstatement of a person in a post or office
4.  to place in a new position
5.  to target (a product or brand) at a new market by changing its image

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Word Origin & History

1588, from L.L. repositionem (nom. repositio), from L. repositus, pp. of reponere (see repose (2)). The verb is first attested 1859.
Online Etymology Dictionary, © 2010 Douglas Harper
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