With hefty access to the president, his purpose in the West Wing will be to rebrand Obama as a messenger of hope and change.
This is the latest in a long series of efforts to reboot, reinvigorate, and rebrand the company.
“I think there is a not a plan to rebrand all the local broadcasts,” he says.
But this year, tempered by loss and a desire to rebrand, the crazy quotient was diminished if far from extinguished.
Brewer in May gave $250,000 in taxpayer funds to the Arizona Office of Tourism to “rebrand” the state.
It would do nothing about climate change and would embrace but soft-pedal and rebrand social conservatism.
Unless that changes, there is no reason for Snyder to rebrand his team or change the logo or colors.
to take an improved product, rename it and market it as new
Old English brand, brond "fire, flame; firebrand, piece of burning wood, torch," and (poetic) "sword," from Proto-Germanic *brandaz (cf. Old Norse brandr, Old High German brant, Old Frisian brond "firebrand, blade of a sword," German brand "fire"), from root *bran-/*bren- (see burn (v.)). Meaning "identifying mark made by a hot iron" (1550s) broadened by 1827 to "a particular make of goods." Brand name is from 1922.
c.1400, "to brand, cauterize; stigmatize," originally of criminal marks or cauterized wounds, from brand (n.). As a means of marking property, 1580s; figuratively from c.1600, often in a bad sense, with the criminal marking in mind. Related: Branded; branding.