receiving end

noun
the position in which one is subject to some kind of action or effect, especially an unpleasant one (usually used in the phrase at or on the receiving end ): The corporation is on the receiving end of many complaints about its advertising.

Origin:
1930–35

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
Details of test water and other media disposed from the receiving end will be
  recorded.
The operator at the receiving end sees only a slow upward trend in electrical
  charge, instead of a crisp jump.
Furthermore, takers do not realize how greedy they appear to those on the
  receiving end.
At the receiving end, the outer ears collect the waves' energy, causing
  vibrations in the tympanic membrane-the eardrum.
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