reclame

[Fr. rey-klahm]

ré·clame

[Fr. rey-klahm]
noun
1.
publicity; self-advertisement; notoriety.
2.
hunger for publicity; talent for getting attention.

Origin:
1865–70; < French, derivative of réclamer; see reclaim
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Reclame is always a great word to know.
So is ninnyhammer. Does it mean:
a fool or simpleton; ninny.
a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.
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