Yours, Etc.: Origins and Uses of 8 Sign-Offs
1830, from Modern Latin rhotacismus, from Greek rhotakizein, from rho "the letter -r-," from Hebrew or Phoenician roth. Excessive or peculiar use of the -r- sound (cf. the "burr"), especially the conversion of another sound (usually -s-) to -r-; cf. Aeolian Greek, which at the end of words changed -s- into -r- (hippor for hippos, etc.). Related: Rhotacize.