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rollout

[rohl-out] /ˈroʊlˌaʊt/
noun
1.
the first public showing of an aircraft.
2.
Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition:
the most lavish rollout in soft-drink history.
3.
Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
Also, roll-out.
Origin
1955-1960
1955-60; noun use of verb phrase roll out
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for roll-out

roll out

verb (transitive, adverb)
1.
to cause (pastry) to become flatter and thinner by pressure with a rolling pin
2.
to show (a new type of aircraft) to the public for the first time
3.
to launch (a new film, product, etc) in a series of stages over an area, each stage involving an increased number of outlets
noun
4.
a presentation to the public of a new aircraft, product, etc; a launch
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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4
6
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