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[rohl-out] /ˈroʊlˌaʊt/
the first public showing of an aircraft.
Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition:
the most lavish rollout in soft-drink history.
Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
Also, roll-out.
Origin of rollout
1955-60; noun use of verb phrase roll out Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for rollout
  • Some experts worry that the rollout strategy could backfire.
  • After decades of research, a rapid rollout of sophisticated treatments is changing how the disease is managed.
  • rollout is a significant milestone in launch processing activities.
  • Since then, field trials have been scheduled, with a commercial rollout planned for later this year.
  • Sales at prototype stores are so strong that the company pushed up a nationwide rollout two years ahead of schedule.
Word Origin and History for rollout

also roll-out, 1957, originally of airplanes, from verbal phrase, from roll (v.) + out (adv.). As a type of U.S. football play from 1959.

Online Etymology Dictionary, © 2010 Douglas Harper
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