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rollout

or roll-out

[ rohl-out ]

noun

  1. the first public showing of an aircraft.
  2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition:

    the most lavish rollout in soft-drink history.

  3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.


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Word History and Origins

Origin of rollout1

First recorded in 1955–60; noun use of verb phrase roll out

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Example Sentences

Maybe local and state officials can’t improve their rollouts quickly enough.

From Vox

Bloomgarden, the doctor at Northwestern Memorial, says the new Zocdoc tool will be a “great addition” to Chicago’s vaccine drive, but that it addresses only one of the issues with the rollout.

Tegna has already hired two audience engagement specialists to lead Verify’s rollout on social media platforms.

From Digiday

The government has told the press that Co-WIN will make real-time vaccine-related data available to officials monitoring the rollout, and that the app will make it harder for people to use proxies.

It’s the first line of many as more products are slated for rollout later this year tied to data insights from other brands like Women’s Health and Men’s Health.

From Digiday

It was an unmitigated disaster, and Lee compares it to the healthcare.gov rollout.

Todd is at his best discussing the unbelievably botched rollout of healthcare.gov.

The rocky nature of her book rollout is fair warning that the road ahead will not be easy.

Priebus derided the rollout of her new book, Hard Choices, and claimed her poll numbers are sinking.

It was a rocky tenure from her appointment all the way up to the botched Healthcare.gov rollout.

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roll-on/roll-offrollover