of, pertaining to, or characteristic of the country, country life, or country people; rustic: rural tranquillity.
living in the country: the rural population.
of or pertaining to agriculture: rural economy.
a person who lives in a rural area.

1375–1425; late Middle English < Middle French < Latin rūrālis, equivalent to rūr- (stem of rūs) the country, rural land (akin to room) + -ālis -al1

ruralism, noun
ruralist, ruralite, noun
rurally, adverb
ruralness, noun
nonrural, adjective
nonrurally, adverb
quasi-rural, adjective
quasi-rurally, adverb
semirural, adjective
semirurally, adverb
semiruralism, noun
unrural, adjective
unrurally, adverb

rural, suburban, urban (see synonym study at the current entry).

1. unsophisticated, rough. Rural and rustic are terms that refer to the country. Rural is the official term: rural education. It may be used subjectively, and usually in a favorable sense: the charm of rural life. Rustic however, may have either favorable or unfavorable connotations. In a derogatory sense, it means provincial, boorish, or crude; in a favorable sense, it may suggest ruggedness or a homelike rural charm: rustic simplicity.

1. urban. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
rural (ˈrʊərəl)
1.  of, relating to, or characteristic of the country or country life
2.  living in or accustomed to the country
3.  of, relating to, or associated with farming
[C15: via Old French from Latin rūrālis, from rūs the country]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin & History

1412, from O.Fr. rural (14c.), from L. ruralis "of the countryside," from rus (gen. ruris) "open land, country," from PIE *rur- "open space" (cf. O.C.S. ravinu "level," O.Ir. roi, roe "plain field," O.E. rum "space;" see room).
"In early examples, there is usually little or no difference between the meanings of rural and rustic, but in later use the tendency is to employ rural when the idea of locality (country scenes, etc.) is prominent, and rustic when there is a suggestion of the more primitive qualities or manners naturally attaching to country life." [OED]
Online Etymology Dictionary, © 2010 Douglas Harper
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