sales pitch

World English Dictionary
sales pitch or sales talk
 
n
an argument or other persuasion used in selling
 
sales talk or sales talk
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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American Heritage
Idioms & Phrases

sales pitch

A line of talk that attempts to persuade someone of something, as in Let's hear your latest sales pitch for energy conservation. This term uses the noun pitch in the sense of "a talk," or more literally, a throwing of words at one. [Slang; late 1800s]

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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