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sales pitch

noun
1.
an argument or other persuasion used in selling
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Idioms and Phrases with sales pitch
A line of talk that attempts to persuade someone of something, as in Let's hear your latest sales pitch for energy conservation. This term uses the noun pitch in the sense of “a talk,” or more literally, a throwing of words at one. [ ; late 1800s ]
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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