sales pro motion

sales promotion

noun
the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

Origin:
1915–20

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
sales promotion
 
n
activities or techniques intended to create consumer demand for a product or service

Collins English Dictionary - Complete & Unabridged 10th Edition
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