sales promotion

noun
the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

Origin:
1915–20

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
sales promotion
 
n
activities or techniques intended to create consumer demand for a product or service

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
He would surely be both unkind and unjust to this century's methods of
  advertising and sales promotion.
Arranges merchandise and sales promotion displays or issues sales promotion
  materials to customers.
They also may handle advertising or sales promotion work to support marketing
  efforts.
Certain newspapers, as a sales promotion device, may sell accident and health
  insurance to their subscribers.
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