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sandwich board

noun
1.
two connected posters or signboards that hang in front of and behind a person and usually bear some advertisement, notice, exhortation, or the like.
Origin
1895-1900
1895-1900
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for sandwich-board

sandwich board

noun
1.
one of two connected boards, usually bearing advertisements, that are hung over the shoulders in front of and behind a person
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Slang definitions & phrases for sandwich-board

sandwich board

noun phrase

A board bearing advertising messages and worn one in front and one behind by a sandwich man (1864+)


The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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Encyclopedia Article for sandwich-board

sandwich board

advertising sign consisting of two placards fastened together at the top with straps supported on the shoulders of the carrier, or sandwich man. The sandwich board was a popular form of advertising in the 19th century, when merchants and tradesmen hired men to carry the placards up and down the streets (sometimes on horseback), promoting their goods and services to passersby. Charles Dickens was the first to refer to such sign carriers as "sandwich men." Sandwich boards disappeared in the early 20th century until the Great Depression, when lack of funds for large advertising campaigns made this inexpensive advertising technique temporarily popular once more. The use of sandwich boards had declined considerably by the 21st century, but the boards are still used by local-area merchants to generate publicity or to promote special sales or events

Learn more about sandwich board with a free trial on Britannica.com
Encyclopedia Britannica, 2008. Encyclopedia Britannica Online.
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Word Value for sandwich

17
18
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