scatter

For as much as advertisers may gripe about the calendar-year upfront rate increases, “I think scatter will be even worse,” said a third agency executive.

Between networks’ mixed-up programming schedules and NFL and college football games being rescheduled, TV advertisers are increasingly looking to the scatter market as a more flexible buying option in the fourth quarter.

Advertisers turning to the scatter market to adapt to an unstable TV landscape is one reason for the expected pricing surge, but it’s not the only one.

As a result, advertisers are turning to TV’s scatter market, where networks sell the inventory left unclaimed by upfront advertisers, as a way to adapt to the unstable TV landscape.

“Any of those scatter buyers that are chasing really specific spots, there is tightness,” Morgan said.

Scatter half the rub over the surface of the meat and then use your fingers to distribute the rub evenly.

Scatter the fennel and the whole cloves of garlic around the chicken.

Scatter a little dust on your head—a very little—not enough to dim the lustre on your hair.

Scatter thinly on the outside and in the trench, but on the inside place more liberally.

Scatter all the rails, plates, and ties down our side of the slope.

Scatter-brained and "afternoon" men spoil much more than their own affair in spoiling the temper of those who deal with them.

Scatter, as from an unextinguished hearth Ashes and sparks, my words among mankind!