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search-engine optimization

[surch-en-juh n] /ˈsɜrtʃˌɛn dʒən/
noun
1.
the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site:
The first step in search-engine optimization is to generate keywords that are relevant to your site's content.
Abbreviation: SEO.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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