n, self-]
| insistence on or an expression of one's own importance, wishes, needs, opinions, or the like. |

| self-as·ser·tion (sělf'ə-sûr'shən) n. Determined advancement of one's own personality, wishes, or views. self'-as·ser'tive adj., self'-as·ser'tive·ly adv., self-as·ser'tive·ness n. |