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sell in

verb (adverb)
1.
(transitive) to sell (new products) to a retail outlet to be sold to the public
2.
(intransitive) to use the established system to one's advantage, rather than attempting to fight against it
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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