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selling point

a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc.:
A generous discount is the chief selling point of the book club.
1920-25 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for selling point
  • One selling point of agave nectar is the type of sugar molecule that gives it its sweetness.
  • The plant's bad reputation may be its best-selling point.
  • Engines have gotten bigger and more powerful over time-and that's certainly what automakers have used as a key selling point.
  • The biggest selling point for these culinary tools, however, is the amazingly clean division they produce among the components.
  • Basically the journalist is looking for a selling point.
  • Seems the colour was not the selling point after all.
  • It was only when safety became either a selling point or a requirement that it started to figure in automakers plans.
  • But that's its selling point, and it must not be dumbed down.
  • The only selling point is the sound and special effects.
  • And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers.

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