selling point

a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc.: A generous discount is the chief selling point of the book club.

1920–25 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
One selling point of agave nectar is the type of sugar molecule that gives it
  its sweetness.
The plant's bad reputation may be its best-selling point.
Engines have gotten bigger and more powerful over time-and that's certainly
  what automakers have used as a key selling point.
The biggest selling point for these culinary tools, however, is the amazingly
  clean division they produce among the components.
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