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Semantic Differential
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semantic differential
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semantic differential
–noun
Psycholinguistics
.
a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as
good–bad
or
strong–weak.
Origin:
1950–55
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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