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semantic differential

noun, Psycholinguistics.
1.
a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as good–bad or strong–weak.
Origin
1950-1955
1950-55
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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