But Ello is not the Shangri-la of social networks that it might appear to be at first blush.
She checked into an entire 41-room floor of the Shangri-la Hotel on 23 December.
Still, many Africans see it as a Shangri-la, and the borders are porous.
A fictional land of peace and perpetual youth; the setting for the 1933 novel Lost Horizon by the English author James Hilton, but probably best known from the movie versions. Shangri-La is supposedly in the mountains of Tibet.
Note: A “Shangri-La,” by extension, is an ideal refuge from the troubles of the world.