A characteristic attribute, talent, or trait that is helpful in securing recognition or attention: waiters in tropical attire are part of the restaurant's shtick.
An entertainment routine or gimmick.
[Yiddish shtik, piece, routine, from Middle High German stücke, piece, from Old High German stukki, crust, fragment.]
n. a routine or act that is the trademark of an entertainer, especially in vaudeville. (Yiddish.) : His schtick was a trained dog and cat act.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition. Copyright 2007. Published by McGraw Hill.
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Word Origin & History
shtick
1959, from Yiddish shtik "an act, gimmick," lit. "a piece, slice," from M.H.G. stücke "piece, play," from O.H.G. stucki (see stock (n.1)).